AI Operations
Automation audit for small businesses
An automation audit maps how leads, jobs and paperwork actually move through a business, models the return on automating the three most valuable workflows, and delivers a prioritised roadmap. Hitman Marketing charges $1,500 for it, credited in full against any build started within 60 days.
From $1,500. Full pricing
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Why audit before automating anything?
An automation audit comes first because owners are measurably wrong about where their money leaks, and most automation proposals are scoped from a sales call rather than from the process. The audit replaces both with evidence: your actual call log, your actual job values, and workflows mapped as they really run rather than as described.
What does the automation audit include?
The automation audit includes three workflows mapped end to end as they actually run, a return model built from your own numbers, a readiness check on the systems and compliance prerequisites, and a prioritised roadmap — including what not to automate. The roadmap is written to be executable by anyone, not only by Hitman Marketing.
- Three workflows mapped as they actually run — including the steps that exist only in someone's head.
- A return model from your own call log and average job value, never an industry average.
- A systems inventory: what your CRM, phone and field software can already do that nobody switched on.
- A compliance readiness check: consent records, recording disclosure, and the A2P 10DLC prerequisites that gate any texting go-live by one to four weeks.
- A prioritised 90-day roadmap, with the automations ranked by frequency multiplied by the cost of a miss.
What if the audit says automation is not worth it?
The audit says so in writing when automation is not worth building — and the $1,500 bought you not spending $15,000. Some processes are too infrequent to repay a build; some need judgement all the way through. Most failed projects in this category are automations that should never have been scoped — the audit exists to catch that before the invoice.
This is also where the roadmap earns its price even when the answer is yes. The most common finding is not a missing system but an unused one — capability already paid for inside the CRM or phone platform that a configuration change would switch on. Recommending a configuration change instead of a build is exactly the kind of finding a scoped-from-a-sales-call proposal never contains.
Common questions
- Is the $1,500 really credited back?
- In full, against any build started within 60 days — the audit becomes the deposit. It is priced rather than free for a reason: a free assessment is a sales call wearing a costume, and both sides know it. Paying for the diagnostic means the findings have to stand on their own, including when the finding is that you should not build anything yet.
- What do you need from me for the audit?
- A month of call logs, access to the CRM and whatever field or booking software you run, and a walkthrough of how one job travels from first contact to paid invoice. If texting is likely to be in scope, the A2P 10DLC prerequisites — exact legal entity name, EIN, a website privacy policy covering SMS — get collected now, because that registration gates any go-live by one to four weeks.
- How is this different from a free consultation?
- A consultation produces an opinion; the audit produces work product — mapped workflows, a return model built from your numbers, and a written roadmap you can hand to any builder, including one who is not Hitman Marketing. The recommendations are ranked by evidence, and at least one is usually a configuration change that costs nothing at all.
Find out whether your territory is open
One contract per industry per city. If yours is open you can execute at the published price today; if a competitor already holds it, the nearest open market is the one to look at.
The survey is credited in full against the contract if your territory opens and you take it.