How we work
The Contract Method
The Contract Method is the four-stage process every Hitman Marketing engagement runs on: Recon, Target, Execute, Confirm. Each stage has fixed checkpoints and deliverables written as counts rather than adjectives, so it is always clear what is shipping and what we need from you.
- 01 · Week 1
Recon
Find out what is actually true before proposing anything. Most engagements that go wrong were mis-scoped here, not mis-delivered later.
Related: Recon on its own — the AI Visibility TeardownOr run the free checker first
- 15 buying-intent prompts run across ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot, with the competitor the survey identifies tracked alongside you
- Listing audit across Google Business Profile and Bing Places — the category each files you under, read against the one that target carries
- Technical audit: rendering, crawler access, Core Web Vitals, preview controls
- Baseline numbers recorded, so later claims of improvement can be checked
- 02 · Week 2
Target
One objective, written down, with the deliverables as counts. This is the document both sides are held to.
- A single primary objective for the engagement — not four competing ones
- Scope written as counts: pages, posts, listings, calls. Never 'ongoing' or 'as needed'
- An explicit exclusion list, so nobody discovers a gap in month three
- Timeline with checkpoints and what we need from you at each
- The measurement plan, including what will not be measurable and why
- 03 · Weeks 3–12
Execute
Built in the order that produces visible movement soonest — which is rarely the order that is easiest to invoice.
- Listings and entity work first, because that is where fast, checkable movement lives
- Crawler access and rendering fixes second — content nobody can read has no value
- Content and structure third, built around question-form headings with extractable answers
- Conversion and measurement last, so the traffic the first three produce is counted and acted on
- A visible win inside the first two weeks, every time
- 04 · Monthly, ongoing
Confirm
Reporting that states its own limitations. If something is not working you hear it from us before you notice it yourself.
- One-page monthly report: share of voice, citations, listing health, rankings, calls and form fills
- The honest caveats stated each time, not buried — AI referral traffic is systematically under-counted
- A day-75 review in the first quarter, because most engagements that fail do so in the first 90 days
- Quarterly re-scope: what to stop, what to double down on
Common questions
- Why is the first visible win in week two rather than month three?
- Partly because listing and profile work genuinely moves that fast, and partly because 43% of client churn happens in the first 90 days. An engagement where nothing observable happens for a quarter is one where trust runs out before results arrive.
- What happens if I don't get you content on time?
- The timeline extends day for day after ten business days, and it is in the contract. This is not a penalty — it is what makes the published timelines honest. Projects are delayed by waiting for approvals far more often than by the work itself.
- Can I change the objective mid-engagement?
- Yes, through a written change order. The reason it is written rather than verbal is that scope drift is the single most common way a good engagement turns into a resentful one, and both parties are protected by having the change on paper.
Find out whether your territory is open
One contract per trade in Clearwater. If yours is open you can execute at the published price today; if a competitor already holds it, it is held until their ninety days are up.
The survey is credited in full against the contract if your territory opens and you take it.