Pricing
Real numbers, on the page.
Hitman Marketing publishes its prices, in full, on this page. The Contract runs $7,900 to $13,000 for ninety days against one named competitor, and the board states the figure for each territory beside it. Holding the ground afterwards runs $895 to $3,950 a month, websites $3,500 to $14,500.
Almost no agency in Pinellas County will show you a number without a discovery call first. That is not caution, it is a negotiating position — and it wastes your time if we are wrong for each other. Here is everything.
The offer
The Contract
$7,900 to $13,000
We name the target and publish what we read to get there. You take the territory at the published price, and in 90 days you outrank them — in the Google local pack and in the AI assistants. Half the fee is due on execution; the other half only if it lands.
If your territory is not listed
The AI Visibility Teardown
$497
A paid survey of your trade in Clearwater. It identifies the competitor to beat, shows what AI assistants say about you today and why — and it is what decides whether a trade we have not yet read reaches the board. Credited in full against the contract, or against any retainer or build started within 45 days.
- 15 buying-intent prompts about your category run across ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot — the same fixed query set and the same surfaces a contract is graded on, with the competitor the survey identifies tracked alongside you
- 3 runs per prompt, logged out, with no retrieval and no memory, on a system prompt published word for word — a reading you can repeat, not one screenshot of one chat
- Your Google local-pack position for every one of those 15 prompts, read from a fixed lattice of 49 map points laid over the market — the 25 of them that fall inside Clearwater are what count, and the rest are discarded rather than quietly averaged in. Same coordinates, same instrument a contract is adjudicated on
- Bing Places category audit — the exact category Copilot's data source files you under, read against the one the identified target carries; claiming a listing does not make its category correct
- Google Business Profile audit, with the straightforward fixes applied on the spot rather than listed for later
- Twenty-point website technical audit including server-side rendering check and AI crawler access — a firewall silently blocking OAI-SearchBot is a common and invisible cause of zero citations
- A 45-minute recorded walkthrough and a prioritised 90-day roadmap
Holding the ground
Taking ground is a contract. Holding it is a retainer.
A confirmed contract converts to one of the retainers below, and the territory stays closed to your competitors for as long as you hold it. Let it lapse and it returns to the board, where the company you just beat can buy it. These are also what you buy if you came in without a contract — the work is the same, the guarantee is not.
AI Search & SEO
How much does local SEO and AI search cost?
How this works →Local SEO and AI search retainers at Hitman Marketing run $895 to $3,950 a month, set by how deep the work goes at your location. Every tier covers the same six-town service area and includes the Bing Places category work behind Copilot alongside the Google Business Profile work, plus a monthly dashboard.
Foundations
$895/month
$750 onboarding, waived on 6-month prepay
One profile pair, kept correct. The listings work that has to happen before anything else does.
- Google Business Profile fully optimised — categories, services, attributes, photos
- Bing Places record normalised against the profile — category node, name, address, phone, hours
- 40+ core directory listings, with a name/address/phone audit and cleanup so they all agree
- Four profile posts per month, all reviews responded to, Q&A seeded
- Five site pages optimised, technical fixes, and the machine-readable description of your business that assistants read
- One 800-word article per month
- Monthly dashboard
- Suspended or duplicate profile reinstatement when it is needed — $750 flat, one time, on top of the retainer
- Term
- 6 months, then monthly
Local + AI Search
$2,150/month
$1,200 onboarding, waived on 6-month prepay
Everything above, plus monthly prompt-visibility testing across ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot. Nobody else at this price runs the AI measurement.
- Everything in Foundations, plus the secondary profiles your category is actually found through
- Monthly prompt panel of 30–60 buyer queries across ChatGPT, Gemini, Perplexity, Google AI Mode and Copilot, reported as share of voice
- Answer-block architecture — pages restructured so assistants can extract complete answers
- Weekly profile posts, service catalogue, and rank tracking measured from points across your market rather than one
- 25 additional listings in the directories your category is actually found through
- One new service page per month, plus full technical SEO
- Two 1,200-word articles per month
- Bing Webmaster Tools AI Performance reporting and GA4 AI channel tracking
- Monthly dashboard plus a 30-minute call
- Term
- 6 months, then monthly
Market Leader
$3,950/month
Onboarding included
Everything above, plus the earned-mention and video program that actually moves AI visibility.
- Everything in Local + AI Search, across your full service catalogue
- Earned mentions targeted at the specific domains your category actually gets cited from
- YouTube program — the single strongest measured correlation with AI visibility, and locally unexploited
- Weekly AI citation audit and ongoing citation defence
- Two new pages per month plus a quarterly pillar guide
- Four 1,200-word articles per month
- Profile governance and continuous competitor monitoring
- Bi-weekly calls and a quarterly strategy session
- Term
- 6 months, then monthly
No agency can guarantee a position — these systems are non-deterministic and anyone promising you a rank is selling. That is why The Contract promises something else: to beat one named competitor on one agreed query set, where you and the target sit under the same algorithm and a core update moves you both. These retainers are what holds the ground afterwards, and what they commit to is deliverables, crawler accessibility, entity consistency, and measured share of voice.
Websites
How much does a website cost?
How this works →A website from Hitman Marketing costs $3,500 to $14,500, depending on page count, how much of the copy we write, and how custom the design is. Every build is server-rendered, structured so both Google and AI assistants can read it, and carries a required care plan for the first twelve months.
Launchpad
$3,500
Up to 5 pages. For a business that needs to look real and load fast.
- Up to 5 pages, premium theme customised to your brand
- You supply the copy; we edit and structure it
- Titles, meta, schema, sitemap, profile link
- Contact form, click-to-call, GA4
- Two revision rounds
- Care plan $149/month
- Timeline
- 3 weeks
Growth Site
$7,500
Up to 12 pages, semi-custom design system, five pages professionally written.
- Up to 12 pages on a semi-custom design system
- Five pages professionally written
- Three local landing pages, a written map of which page targets which search, and the machine-readable description assistants read
- Booking integration, two lead magnets, call tracking
- Three revision rounds
- Care plan $299/month
- Timeline
- 5–6 weeks
Revenue Site
$14,500
20+ pages, fully custom design, full site copy and a messaging session.
- 20+ pages, fully custom design and custom post types
- Full site copy plus a messaging workshop
- Eight service and city pages, technical audit, answer-block architecture
- CRM integration, A/B tested hero, chat or voice intake
- Three revision rounds plus 30 days of post-launch tuning
- Care plan $549/month
- Timeline
- 9–10 weeks
Care plans cover hosting, backups, updates, security, uptime monitoring, and 30 to 120 minutes of edits per month by tier. Required for twelve months, because an unmaintained site degrades and the result reflects on both of us.
Related: What websites actually cost in Clearwater — the full market breakdown
Terms, in plain language
You own everything
Domain, hosting, website, Google Business Profile, ad accounts, analytics — in your name, from day one. We hold delegated access. If you leave, there is nothing to hand back.
Billing
Monthly in advance on autopay for retainers. Projects are 50% to book and 50% at launch. The Contract splits differently and says so: half on execution, half on confirmation.
Change orders in writing
Anything outside the written deliverables is scoped, quoted in writing and signed before work starts. Verbal approval is not approval — that protects your budget more than ours.
Client-delay clause
If content, assets or approvals are outstanding for more than ten business days, the timeline extends day for day. It exists so the timelines above can be honest.
Revision rounds, not revisions
A round is consolidated feedback in one document. Two rounds on entry tiers, three above. Additional rounds are quoted.
Annual increase
Five percent on renewal, written into the original agreement. No surprise conversations.
Pricing questions
- How much does a marketing agency in Clearwater cost?
- Marketing agencies serving Clearwater range from a few hundred dollars a month at automated shops to $5,000+ minimums at larger Tampa agencies. Hitman Marketing sits in between and publishes its ladder: search retainers run $895 to $3,950 a month and website builds $3,500 to $14,500.
- Why are you more expensive than the $497-a-month options?
- Because at that price the work is automated reporting and a content spinner, not a strategist. There is a real floor below which local search work cannot be done by a person who understands your market. We are also well under the $5,000-a-month Tampa agency minimum.
- Can I stop whenever I want?
- It depends on the tier, and every card above states its own term. Search retainers run six months, then monthly. Website care plans are required for the first twelve months, because an unmaintained site degrades. After the initial term: thirty days' notice, no penalty, and you keep everything.
- What is not included?
- Ad spend itself, paid social management, video production, photography, print, third-party licence and platform costs, and custom development beyond the agreed scope. Anything outside the written deliverables is scoped and quoted in writing, and signed, before work starts.
- Do unused hours roll over?
- No, and this is stated plainly because the alternative is worse for both sides. Unused monthly allowances expire. Rollover turns a retainer into a bank of obligations that eventually has to be repaid all at once, usually badly.
- Do prices go up?
- Five percent on renewal each year, written into the original agreement so nobody has to have an awkward conversation about it later. Your rate is fixed for the initial term regardless of what we publish for new clients.
- Can I pay for the Teardown and stop there?
- Yes, and some people should. The $497 buys a complete diagnostic and a 90-day roadmap you can hand to anyone, including your current agency or an in-house person. It is credited if you continue with us, but there is no obligation and no pressure to.
Find out whether your territory is open
One contract per trade in Clearwater. If yours is open you can execute at the published price today; if a competitor already holds it, it is held until their ninety days are up.
The survey is credited in full against the contract if your territory opens and you take it.