- What happens if you miss?
- You keep everything delivered and the balance is never invoiced. Half the fee is paid on execution and the other half only on confirmation, so a miss costs you the deposit and costs us the ninety days. That asymmetry is the point — it is why the target is chosen carefully rather than optimistically.
- Why is my city and industry not on the board?
- Because we have not read it yet, or because we could not name anyone in it. Where a competitor's office happens to sit is not the test and never keeps a trade off — what keeps one off is that the firm taking the customer turns out to be a franchise unit or a private-equity roll-up, that no active company registration resolves behind the name it trades under, or that a claim we would have published about it did not reproduce on a second reading. One live example: in seawall and dock work the domain returning on more of the fifteen searches than anyone else is one we cannot name at all, because no Florida registration resolves under either name it publishes about itself — we searched it two ways with a control search that worked. An unresolved identity cannot go in a contract, so the row names the firm below it instead. A Teardown reads your own trade and city and answers the question directly.
- Can I buy a contract if a competitor already holds the territory?
- No. One contract per trade, with no exceptions and no second slot sold quietly. We work Clearwater, Largo, Dunedin, Safety Harbor, Seminole and Palm Harbor and nothing beyond, so there is no neighbouring market to sell you instead — while a contract is live in your category, the answer to everyone else in it is no. That is what the exclusivity is worth paying for.
- What happens after the ninety days?
- A confirmed contract converts to a hold retainer, and the territory stays closed to your competitors for as long as you hold it. Stop, and it returns to the board — where the company you just beat can buy it. Renewal is about the slot, not just the rankings.
- You name the competitor publicly. Is that a problem for me?
- It is the point, and no. Every sentence on this board about a named business is a sourced, dated observation — a page that returns a 404, a category string on a listing, a count of queries their domain came back on — never a judgment about them or their work. Nothing here says anyone is bad at anything. We did it this way because the alternative is a board describing an unnamed competitor, which is indistinguishable from a board with nothing behind it and asks you to take the research on trust when the research is what you are buying.
- Where do these numbers come from?
- Each target was re-fetched from public sources on 3 August 2026 — company registers, licence registers, their own robots.txt, sitemaps and page markup, and the same fifteen searches run for every trade — and then handed to a second pass whose job was to refute it. Several had a claim withdrawn on that re-read, including one where a trading name in our own notes turned out to belong to a different company in a different county. Only what survived is published. Review counts come from a funded survey that resolves each business by its listing ID and reads the profile itself, so where a count appears it names the platform it was read from and it is a reading rather than a directory's copy of one.