Dunedin, Florida
Dunedin, Florida is the third town in the Hitman Marketing service area and its oldest market: a median age of 58.0 against 49.0 county-wide, 35.3% of residents aged 65 or over, and 61.2% of 21,305 housing units built before 1980. Water area exceeds land area, 32.47 square kilometres to 27.42.
Ranked by how strongly this town’s own evidence argues for them — not by ticket size, and not by which ones are easiest to sell. Each one carries the reading it rests on, and the business currently holding it.
Dunedin · FL
61.2% of Dunedin's 21,305 housing units were built before 1980 and the 1970s is the modal decade at 29.9% — the oldest-skewing replacement-roof stock in the six towns. 141 units, 0.7% of the stock, were built 2020 or later.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
88.0% of the stock predates 2000 and therefore predates the statewide Florida Building Code that took effect in 2002. A Gulf-front town whose window stock is almost entirely pre-code.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
92.6% of occupied units use electricity as their only house-heating fuel and utility gas reaches 4.0%. There is effectively no gas-furnace installed base here — the work is heat pumps and straight-cool AC, on housing older than the county average.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
Dunedin's water area, 32.47 square kilometres, exceeds its land area of 27.42. The city fronts St. Joseph Sound the length of its boundary, and its 55-plus mobile home parks are canal-platted.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
Median age 58.0 against 49.0 county-wide and 42.6 statewide, with 35.3% of residents 65 or over. Five hearing storefronts already hold Dunedin addresses, so the fight here is over local pages rather than over whether the town has demand.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
Ten AHCA-licensed assisted living facilities holding 466 beds sit inside 10.6 square miles of city — real in-town inventory on the same age profile.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
The same age profile, and unlike the construction trades Dunedin sustains its own field of firms — London Bates Law, founded in Dunedin in 2011, plus Stinson Legal, PLG Law's Dunedin office and Rambaum.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Dunedin · FL
Weaker than the six above and listed for one reason only: it is the only construction-adjacent trade in which a Dunedin-domiciled operator ranks organically. Pool prevalence itself has no free source, so the demand side here is not measured.
Reading taken from the board, where every claim about this business carries its source and the date it was fetched.
Asset-rich, income-typical, old and owner-occupied. Median household income is $74,477, essentially the state median, against a median home value of $396,000 — $40,900 above the county's. 71.1% of occupied units are owner-occupied, and 12.4% of all units are held seasonally against 9.2% county-wide.
92.6% of occupied units heat with electricity alone and 4.0% run on utility gas, so there is effectively no gas-furnace installed base to service. 88.0% of the stock predates 2000, and therefore predates the statewide Florida Building Code that took effect in 2002 in response to Hurricane Andrew — an impact-window pitch here addresses a near-universal condition rather than a niche.
Seasonal owners are a real minority of the decision-makers: 2,643 units are held for seasonal, recreational or occasional use, which is 67.6% of all vacancies in the town. A meaningful share of the people buying this work are not resident when they buy it, which is the case for publishing enough detail that a remote owner can decide from the page rather than from a gallery of hero shots.
Ten state-licensed assisted living facilities hold 466 beds inside 10.6 square miles — Salterra at 140 beds and Oakbridge Terrace at Mease Life at 122 being the largest. Against Clearwater's 1,702 beds across 28 sites, Dunedin is the highest bed count per head in the service area.
Only 45.3% of Dunedin units are single-family detached against 48.0% county-wide, with 28.6% in structures of five or more and 11.0% manufactured. Screen enclosures, pavers and pool construction all address the detached-home base, so their addressable universe here is roughly 9,650 parcels rather than 21,305 — and pool construction in particular is arguing against a stock that is only 12.0% built since 2000.
Almost nobody in Dunedin. Across four construction-trade queries read on 2026-07-27, 25 contractor domains returned and exactly one — Green Leaf Roofing, at 1350 County Rd 1 — is headquartered at a Dunedin address. Every other ranking page is a service-area subpage on a domain based somewhere else.
The sharpest single example is a domain named after the town. dunedinroofingcontractors.com carries a page title reading "Roofing Contractor Palm Harbor | Dunedin Roofing" and a footer address on Alt 19 in Palm Harbor. Done Rite Roofing's "Roofing Company in Dunedin, FL" page gives an office at 211 Hedden Court, Palm Harbor. Gibson Marine's "Seawall Repair Dunedin FL" page carries a Clearwater street address in its own structured data. Air Hawk ranks on a Dunedin AC page from Odessa in Pasco County, and All Star from Ocala and Port Richey.
The supply is not only Clearwater's, which matters because the whole service area is organised around Clearwater. Roofing pulls from Palm Harbor as hard as from Clearwater — the BBB category page showed four listings each on 2026-07-28, and both fetched roofing service-area pages resolved to Palm Harbor. HVAC pulls from Clearwater decisively at 10 of 16 listings.
Two trades invert the finding completely. Hearing aids returns five results all pointing at real Dunedin storefronts, held by franchisor and manufacturer store-locator pages on national apex domains — a different adversary needing a different play. Estate planning returns firms that are genuinely in Dunedin, beneath the legal aggregators. The split runs along one clean line: the trades whose service travels to the customer are supplied from outside Dunedin, and the trades where the customer travels to a premises are supplied inside it.
The Dunedin Chamber of Commerce directory is the strongest conventional local surface in town, and it is unusually generous: member links render as plain followed anchors with no rel=nofollow and no redirect interstitial, in a town of 36,062 people.
Six towns, six separate ranking problems. Clearwater’s winners do not carry outward — not one of the four firms holding Clearwater’s roofing results appears on Dunedin’s — so each of these has its own field, its own incumbents and its own page.
The whole service area, and what is not in it →
Every figure on this page traces to docs/research/towns/dunedin-fl.md, verified 2026-07-28. Claims that could not be established are recorded there as failures with the URL attempted, not omitted.
One contract per trade in Clearwater. If yours is open you can execute at the published price today; if a competitor already holds it, it is held until their ninety days are up.
The survey is credited in full against the contract if your territory opens and you take it.