Free tools · Three run instantly
Four free tools, three of them ungated
Hitman Marketing publishes four free tools: an AI visibility checker and three calculators covering SEO return, website cost, and speed to lead. The three calculators run without a signup and print their arithmetic on the page. Live AI checks are offline, so that one is run by hand and emailed back.
Diagnostic
AI Visibility Checker
Run live buying-intent prompts across several AI assistants and see whether your business gets named, or which competitors get named instead.
Open the tool →Calculator
SEO ROI Calculator
Model a local SEO retainer against your own customer value and close rate, and get a breakeven lead count and a 12-month net.
Open the tool →Calculator
Website Cost Calculator
Turn your own scope — site type, pages, features, timeline — into a price range built from published Pinellas County bands rather than one invented figure.
Open the tool →Calculator
Speed-to-Lead Calculator
See the revenue at risk from slow lead response, and how much of it answering inside a minute would win back.
Open the tool →Which of these tools should you run first?
The AI Visibility Checker is the right first run if you do not yet know whether assistants name your business; a calculator is right if you already know the problem and need the number. The checker diagnoses, the three calculators quantify, and most owners run one of each.
The order matters more than it sounds. A calculator answers a question you have already framed — what a retainer would have to return, what a build should cost, what slow replies are costing you this year. The checker frames a question most owners have never asked at all, which is whether the systems their customers increasingly ask for a recommendation have ever heard of them.
If you run the checker and your business is named consistently, the AI search work is not your priority and one of the calculators probably points at something that is. That is a perfectly good outcome for a free tool, and it is why the calculators never ask for your email before telling you — and why the checker, while live runs are offline, asks only so it has somewhere to send the answer.
Related: How AI search work is measuredAI visibility tracking
Why are these tools free and ungated?
These tools are ungated because a form in front of a calculator costs more trust than the email address is worth. A gate tells the visitor the number was never the point. Every calculator here runs and prints its result whether or not you ever contact Hitman Marketing; the one field we do ask for, while live AI checks are offline, exists only to deliver a result we cannot render on the page.
There is a second reason, and it is less generous: a gated calculator does not have to be honest. Nobody can check the assumptions inside a tool they never reached, so the incentive runs toward flattering outputs and invented benchmarks. Publish the thing openly and every input, default and omission is visible to anyone who wants to argue with it — including the agency whose proposal you just modelled.
That is the same reason the price ladder is published in full. An estimator can only be as honest as the numbers behind it, and numbers you cannot see cannot be checked.
What can a free tool not tell you?
A free tool cannot tell you what your business will actually earn, because each calculator here multiplies assumptions you supplied. They are arithmetic made visible, not forecasts. For a measured answer rather than a modelled one, the AI Visibility Teardown reports what all 5 graded surfaces and the Bing Places record behind Copilot say today.
The visibility checker has a different limitation, and it is stated on its own page: AI assistants are non-deterministic, so a single run is a snapshot rather than a measurement. Reading one result as a trend is the most common mistake people make with it.
Related: The AI Visibility TeardownCase studies and our own numbers
Common questions
- Do any of these tools require an email address?
- No tool on this page gates its result behind a form. The calculators run entirely in your browser and the visibility checker prints its answers on the page. The only contact field anywhere in the set is optional: if the live check is offline, you can ask for the run to be done by hand instead.
Related: AI Visibility Checker
- Can these tools be used to check another agency's proposal?
- Yes, and that is a deliberate design choice. Every price and retainer field is editable, so you can drop a competitor's monthly figure or build quote straight into the model and see what it implies. The arithmetic does not care whose proposal it is.
Related: Published pricing
- Do the calculators use Hitman Marketing's published prices?
- Two of them do, and they say so on screen. The SEO ROI calculator defaults to the rate our entry search tier starts at, and the website cost calculator marks where the three published builds sit inside the market range. Every figure either one uses is published on the pricing page, in full.
Related: The full price ladder
Find out whether your territory is open
One contract per trade in Clearwater. If yours is open you can execute at the published price today; if a competitor already holds it, it is held until their ninety days are up.
The survey is credited in full against the contract if your territory opens and you take it.