Websites
Website care plans in Clearwater, FL
A website care plan covers hosting, backups, software updates, security monitoring, uptime, and a monthly allowance of content edits that grows with the size of the build. Hitman Marketing requires one for the first twelve months on every build, because an unmaintained website degrades and the result reflects on both of us.
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What does a website care plan include?
A website care plan includes the same foundation at every tier — hosting, backups, updates, security monitoring, and uptime — and differs only in the monthly edit allowance: thirty minutes on the entry plan, sixty in the middle, one hundred and twenty at the top, with a quarterly report on what was done and how the site performed.
Edits mean real changes made by the people who built the site — updated hours, new photos, a revised service description, a seasonal offer — turned around without a project quote for each one.
| Attached to | Monthly edits | Fits |
|---|---|---|
| A Launchpad build | 30 minutes | A focused site that changes a few times a year |
| A Growth Site build | 60 minutes | A growing site with regular content and offer changes |
| A Revenue Site build | 120 minutes | A large site where content, campaigns, and integrations move monthly |
Why is a care plan required for the first twelve months?
Because an unmaintained website degrades in ways nobody notices until it costs something: a security patch missed, a backup that was never tested, a form silently failing for weeks. Requiring the plan for a year is stated plainly up front rather than discovered as an assumption later.
The uncomfortable industry pattern is that maintenance gets priced at zero by simply not being done. The bottom of the local market does not include it and does not mention it, and the site's slow decline gets blamed on age rather than neglect.
After twelve months the plan continues month to month or ends — your choice, thirty days' notice, and you keep everything either way. Most clients keep it, because the alternative is finding someone new every time the site needs a change.
What is not covered by a care plan?
Redesigns, new sections or features, content programs, ad management, photography, and third-party platform or licence costs. The edit allowance covers keeping the site current, not building it further — larger work is scoped and quoted separately, in writing, before it starts.
- New page templates, features, or integrations — scoped as projects.
- Ongoing article writing and content programs — that is retainer work, quoted separately.
- Third-party costs billed by their platforms: domains, licences, e-commerce subscriptions.
- Recovering a site from an incident that predates the plan — assessed first, then quoted honestly.
Related: Project pricingWebsite redesign
Common questions
- Can you put a care plan on a website you did not build?
- Yes, after a paid review of what is actually there — platform, hosting, backups, plugins or apps, and any customisation that would break under an update. Most inherited sites carry accumulated technical debt nobody remembers creating. The review prices the cleanup honestly before the plan takes over routine maintenance.
- Do unused edit minutes roll over?
- No, and this is stated plainly because the alternative is worse for both sides. Unused allowances expire monthly. Rollover turns a care plan into a bank of accumulating obligations that eventually has to be repaid all at once, usually badly and usually in the busiest month.
- What happens if my website goes down?
- Uptime monitoring alerts us before most clients notice, and restoring the site is part of the plan, not a billable event. Response targets are written into the agreement: one business day on non-critical issues, immediately on an outage. Backups are taken on schedule and actually tested, which is the part most maintenance arrangements skip.
Find out whether your territory is open
One contract per trade in Clearwater. If yours is open you can execute at the published price today; if a competitor already holds it, it is held until their ninety days are up.
The survey is credited in full against the contract if your territory opens and you take it.